Effective Date: Updated March 30, 2026
Emerald Lounge (“Emerald Lounge,” “we,” “our,” or “us”) is committed to delivering a premium guest experience while maintaining the highest standards of privacy, discretion, and data protection. As a sophisticated hospitality venue operating in Birmingham, Alabama, we collect and process personal information in a manner that is both respectful of your privacy and necessary for the seamless operation of our services. This Privacy Policy outlines how your information is collected, used, disclosed, and safeguarded when you engage with us in person, through our website, or via any of our digital or promotional platforms. By visiting Emerald Lounge, making a reservation, attending an event, or interacting with our services, you consent to the practices described herein.
In the course of operating a reservation-driven, event-focused, and age-restricted establishment, we collect personal information directly from you when you submit inquiries, complete booking forms, RSVP to events, join guest lists, or opt into communications. This information may include your name, email address, telephone number, and details relevant to your reservation or event participation. Where required for compliance with applicable laws, including those governing alcohol service, we may request or verify your date of birth or government-issued identification to confirm that you are at least 21 years of age. Payment transactions conducted at Emerald Lounge are processed through secure third-party providers, and while we do not store full financial account details, we may retain limited transactional records necessary for operational, accounting, and fraud prevention purposes.
We also collect certain information automatically through your interaction with our website and digital systems. This may include your IP address, device type, browser information, and usage behavior. Such data is collected through cookies and similar tracking technologies to enhance your browsing experience, optimize site performance, and better understand customer engagement. These tools enable us to refine our offerings and present more relevant experiences aligned with the expectations of our clientele.
To ensure a safe, secure, and elevated environment, Emerald Lounge utilizes video surveillance within and around the premises. These systems are implemented strictly for security, safety, and operational integrity, including incident documentation and compliance with local regulations. By entering the venue, you acknowledge and consent to such monitoring. All recordings are managed responsibly and retained only for legitimate business or legal purposes.
Your information is used to facilitate reservations, manage event participation, deliver tailored communications, and uphold the overall guest experience that defines Emerald Lounge. Additionally, we use collected data to verify age eligibility, process transactions, maintain venue security, prevent fraudulent activity, and comply with applicable legal and regulatory requirements. Where appropriate, we may also use your information to inform you of upcoming events, exclusive experiences, promotions, or offerings aligned with your preferences.
Emerald Lounge does not sell or lease your personal information. However, we may share your data with carefully selected service providers who support our operations, including payment processors, reservation platforms, marketing systems, and event partners. Such disclosures are limited to what is necessary for the performance of those services and are subject to appropriate confidentiality and data protection obligations. We may also disclose information when required by law, legal process, or where necessary to protect the rights, property, and safety of Emerald Lounge, our staff, or our guests.
We implement commercially reasonable safeguards designed to protect your information from unauthorized access, misuse, or disclosure. While we strive to maintain secure systems consistent with industry standards, no method of transmission or storage can be guaranteed to be entirely secure, and you acknowledge this inherent risk when engaging with our services.
As a guest, you retain certain rights with respect to your personal information, including the ability to request access, correction, or deletion of your data, as well as the ability to opt out of marketing communications. Requests may be submitted using the contact information provided below and will be addressed in accordance with applicable laws and operational requirements.
Emerald Lounge is strictly a 21+ venue, and we do not knowingly collect or retain information from individuals under the legal age requirement. Any such data identified will be promptly removed in accordance with our compliance obligations.
In addition to the foregoing, the following provisions apply to specific services offered by Emerald Lounge:
Marketing and SMS Communications: By providing your contact information through our website, reservation systems, or in-person interactions, you expressly consent to receive communications from Emerald Lounge, including promotional emails, event notifications, and SMS messages where applicable. Message frequency may vary. Standard message and data rates may apply. You may opt out of SMS communications at any time by replying “STOP,” and you may unsubscribe from email communications via the provided link or by contacting us directly. Your consent to receive marketing communications is not a condition of purchase.
VIP Services and Reservations: Participation in VIP services, table reservations, or private event bookings may require the submission of additional personal and financial information. By engaging in such services, you acknowledge that this information will be used to secure reservations, enforce cancellation policies, manage minimum spend requirements, and coordinate your experience. Emerald Lounge reserves the right to retain booking-related information for operational and dispute resolution purposes.
Event Participation and Media Release: By attending events at Emerald Lounge, including ticketed or promotional experiences, you acknowledge that photography and video recording may occur for marketing, promotional, and social media use. By entering the premises during such events, you grant Emerald Lounge the right to capture and use your likeness in any media format without compensation, unless otherwise prohibited by law.
Code of Conduct and Safety Compliance: Personal information collected may be used, where necessary, to enforce venue policies, investigate incidents, and maintain a safe environment. Emerald Lounge reserves the right to refuse service, revoke access, or cooperate with law enforcement where guest conduct violates applicable laws or venue standards.
Our website or communications may contain links to third-party platforms. Emerald Lounge is not responsible for the privacy practices or content of those external entities, and users are encouraged to review their policies independently.
We reserve the right to modify this Privacy Policy at any time to reflect updates in our practices, services, or legal obligations. Any changes will be posted with an updated effective date, and continued use of our services constitutes acceptance of such updates.
For questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact:
Emerald Lounge
Birmingham, Alabama
Phone: (205) 225-9250
Email: info@emeraldlounge205.com
